Growth Stack Inc CEO, Kevin Petersen, was featured in an article from Inform Too:
Kevin Peterson’s Journey in the SAS Industry: From Startup to IPO
In this article, we explore Kevin Peterson’s impressive journey in the staffing industry and his transition into the world of SAS (Software as a Service) companies. Kevin was the 13th employee at a staffing industry startup that experienced remarkable growth, reaching a market cap of $4 billion and going public in 1996. After spending 20 years in consulting, Kevin founded Growth Stack Inc., a SAS portfolio aimed at achieving an IPO within the next 30 months.
Under the Growth Stack label, Kevin’s company acquires and integrates B2B SAS companies. He shares insights into his playbook for finding, pricing, and convincing founders to sell their companies. Reflecting on his first deal, Kevin reminisces about buying a tattoo blog for $900 and leveraging his marketing background to enhance its value. Within 90 days, the blog was generating $750 in monthly profit, igniting Kevin’s passion for acquiring online businesses.
Kevin’s journey into the SAS industry took off with his first SAS acquisition, Pick Rail. He bought the company for approximately $1 million, with annual recurring revenue (ARR) exceeding $300,000. Financing the acquisition came from individual investors who trusted Kevin to deliver returns on their capital. Over time, Kevin expanded his investor base and raised significant funds to build portfolios of SAS companies.
Read the full article on the Inform Too website here.