Check out this article in TechBullion:

Lifetime Value (LTV) is a critical metric for companies looking to acquire and retain customers. LTV helps companies determine the worth of a client over the course of their relationship with the business. By understanding LTV, organizations can make informed decisions about the acquisition and retention of customers, ultimately leading to growth, such as the investment growth seen in Growth Stack Inc.

Unfortunately, many marketing and growth teams struggle with LTV due to the lack of research and development (R&D) resources. This leads to difficulty in analyzing and utilizing company-owned data to make verified, time-sensitive decisions. Without understanding a customer’s LTV, companies are unable to prioritize customer retention strategies, resulting in high churn rates. This can be damaging to the growth and stability of a business, as retaining existing customers is often more cost-effective than acquiring new ones. What’s more, it can eventually result in inefficient marketing spending, missed upsell opportunities, and inaccurate customer segmentation….

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